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Contents

  • Understanding Trademarks
    • Types of Trademarks
    • Why Consider Trademarking?
      • When Should You Trademark?
        • Immediate Registration
          • When You Might Wait
          • The Registration Process
            • Step 1: Conduct a Trademark Search
              • Step 2: File a Trademark Application
                • Step 3: Examination and Approval
                  • Step 4: Registration
                  • Costs and Considerations
                    • Maintaining Your Trademark
                      • Regular Maintenance
                        • Enforcement Actions
                        • Alternatives to Federal Registration

                          Should You Trademark Your Business Name? Here's What You Need to Know

                          contributorcontributorcontributor
                          2.9 minute read
                          BusinessEntrepreneurshipLaw and Legal IssuesCareer Advice
                          A balanced scale with a business name on one side and a trademark symbol on the other, set against a backdrop of legal documents.
                          Published January 19, 2025
                          Last Updated May 29, 2025
                          contributorcontributorcontributor
                          2.9 minute read

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