What is Toyotathon?
Toyotathon is Toyota's annual sales event, running for over 40 years and designed to boost sales through significant discounts, special financing options, and other incentives on a wide range of Toyota vehicles. The event has become a staple in the automotive industry, often compared to other major sales events like Black Friday or Cyber Monday.
Event Timing and Seasonality
Traditionally, Toyotathon runs from mid-December through early January, with the 2023-2024 event scheduled for December 15, 2023, through January 2, 2024. The event is strategically timed to coincide with:
- Holiday shopping season
- End-of-year inventory clearance
- New model year transitions
- Peak bonus and tax return period
Past Toyotathon Dates
- 2022: December 1 - December 31
- 2021: December 1 - December 31
- 2020: December 1 - January 4, 2021 (extended due to COVID-19)
What to Expect During Toyotathon
Special Financing Offers
- 0% APR financing on select models
- Extended term options up to 72 months
- Special lease rates on popular vehicles
- Deferred payment options
Cash Incentives and Deals
- Cash back rebates
- Loyalty bonuses for existing Toyota owners
- Military and college graduate discounts
- Special trade-in values
- Free upgrades and accessories
- Gift cards and bonus incentives
- Extended warranties and maintenance plans
Popular Models Featured
While specific models and deals can vary, popular Toyota vehicles often featured during Toyotathon include:
- Toyota Camry
- Toyota RAV4
- Toyota Corolla
- Toyota Highlander
- Toyota Tacoma
How to Prepare for Toyotathon
To make the most of the event, consider these preparation steps:
Pro Tip: Visit dealerships early in December to preview inventory and build relationships with sales staff before the event officially begins.
- Research Models: Determine which Toyota models fit your needs and budget
- Set a Budget: Know how much you can afford to spend or finance
- Check Your Credit Score: A good credit score can help you qualify for better financing deals
- Get Pre-approved: Apply for financing through Toyota Financial Services
- Compare Prices: Use tools like Kelley Blue Book to research market values
Digital Shopping Options
Modern Toyotathon events include:
- Virtual showroom tours
- Online price negotiations
- Digital paperwork processing
- Home delivery options
Additional Sales Events
If you miss Toyotathon, Toyota offers other annual sales events:
- Toyota Time Sales Event (Spring)
- Toyota Summer Sales Event
- Labor Day Sales Event
- Black Friday Deals
For the most current information about Toyotathon dates and offers, visit the official Toyota website or contact your local Toyota dealer. You can also check the Toyota Newsroom or follow Toyota's social media channels for the latest updates.