When is Toyotathon: Dates and Details for the Annual Sales Event

## What is Toyotathon? Toyotathon is Toyota's annual sales event, running for over 40 years and designed to boost sales through significant discounts, special financing options, and other incentives on a wide range of Toyota vehicles. The event has become a staple in the automotive industry, often compared to other major sales events like Black Friday or Cyber Monday. ## Event Timing and Seasonality Traditionally, Toyotathon runs from mid-December through early January, with the 2023-2024 event scheduled for December 15, 2023, through January 2, 2024. The event is strategically timed to coincide with: * Holiday shopping season * End-of-year inventory clearance * New model year transitions * Peak bonus and tax return period ### Past Toyotathon Dates * 2022: December 1 - December 31 * 2021: December 1 - December 31 * 2020: December 1 - January 4, 2021 (extended due to COVID-19) ## What to Expect During Toyotathon ### Special Financing Offers * 0% APR financing on select models * Extended term options up to 72 months * Special lease rates on popular vehicles * Deferred payment options ### Cash Incentives and Deals - Cash back rebates - Loyalty bonuses for existing Toyota owners - Military and college graduate discounts - Special trade-in values - Free upgrades and accessories - Gift cards and bonus incentives - Extended warranties and maintenance plans ## Popular Models Featured While specific models and deals can vary, popular Toyota vehicles often featured during Toyotathon include: 1. Toyota Camry 2. Toyota RAV4 3. Toyota Corolla 4. Toyota Highlander 5. Toyota Tacoma ## How to Prepare for Toyotathon To make the most of the event, consider these preparation steps: > **Pro Tip**: Visit dealerships early in December to preview inventory and build relationships with sales staff before the event officially begins. 1. **Research Models:** Determine which Toyota models fit your needs and budget 2. **Set a Budget:** Know how much you can afford to spend or finance 3. **Check Your Credit Score:** A good credit score can help you qualify for better financing deals 4. **Get Pre-approved:** Apply for financing through [Toyota Financial Services](https://www.toyotafinancial.com/) 5. **Compare Prices:** Use tools like [Kelley Blue Book](https://www.kbb.com/) to research market values ## Digital Shopping Options Modern Toyotathon events include: * Virtual showroom tours * Online price negotiations * Digital paperwork processing * Home delivery options ## Additional Sales Events If you miss Toyotathon, Toyota offers other annual sales events: 1. Toyota Time Sales Event (Spring) 2. Toyota Summer Sales Event 3. Labor Day Sales Event 4. Black Friday Deals --- For the most current information about Toyotathon dates and offers, visit the [official Toyota website](https://www.toyota.com/) or contact your local Toyota dealer. You can also check the [Toyota Newsroom](https://pressroom.toyota.com/) or follow Toyota's social media channels for the latest updates.

When is Toyotathon: Dates and Details for the Annual Sales Event

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