Who is responsible for the "He Gets Us" ad campaign?

## The Origins and Key Players The "He Gets Us" campaign is primarily funded by [The Servant Foundation](https://www.au.org/the-servant-foundation/) (also known as The Signatry), a Christian donor-advised fund based in Kansas. At the forefront of this billion-dollar initiative is David Green, the founder of Hobby Lobby, along with other wealthy Christian donors who prefer to remain anonymous. ### Creative Team and Organizations The campaign was developed through a collaboration of several agencies and organizations: * [Lerma Agency](https://lermaagency.com/) - Texas-based marketing firm * [Haven](https://havencreativeagency.com/) - Branding firm specializing in faith-based campaigns * **Come Near** - Parent nonprofit organization * **Gloo** - Technology and data partner Key team members include: - Bill McKendry - Founder of Haven - Jason Vanderground - President of Haven - Jon Lee - Chief Marketing Officer for "He Gets Us" ## Campaign Strategy and Implementation 📊 The campaign employs a multi-channel approach to reach modern audiences: 1. High-profile TV spots (including Super Bowl advertisements) 2. Digital marketing 3. Billboard advertising 4. Social media presence 5. Interactive website content > "We're trying to get the message across that Jesus understood the human condition and suffered alongside us." - Campaign spokesperson ### Key Themes - **Empathy**: Portraying Jesus as someone who understands human emotions and challenges - **Relatability**: Using contemporary language and scenarios - **Inclusivity**: Reaching diverse audiences regardless of religious background ## Impact and Reception 💭 The campaign has achieved significant visibility through: * Super Bowl LVII appearances * Nationwide billboard presence * Viral social media moments * [YouTube channel](https://www.youtube.com/channel/UC5fsTA7ZSLf513EUdUX8sPA) engagement ### Mixed Reactions The campaign has sparked significant debate in the public sphere: **Positive Feedback** - Innovative approach to religious messaging - Creative and modern portrayal of Jesus - Broad reach across various platforms **Criticisms** - Questions about the substantial financial investment - Concerns about commercialization of religious beliefs - Debates over the effectiveness of corporate-style religious marketing - Lack of transparency regarding some donors ## Conclusion The "He Gets Us" campaign represents a unique intersection of modern marketing and religious messaging, with a projected investment of $1 billion, making it one of the largest faith-based marketing initiatives in history. While controversial, it has successfully opened up conversations about faith, empathy, and understanding in contemporary society. For those interested in learning more, visit the official [He Gets Us website](https://hegetsus.com/en) to explore their latest content and mission.

Who is responsible for the "He Gets Us" ad campaign?

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