Who owns the Range Rover brand?

## Origins and Early History The Range Rover brand, a symbol of luxury and off-road capability, began its journey under the **British Leyland** umbrella in 1970 when the first iconic Range Rover Classic was introduced. British Leyland, a state-owned company, managed the brand during its formative years, establishing it as a pioneer in luxury SUVs. ## Ownership Timeline ### The BMW Era In 1994, German automotive giant **BMW** acquired the Rover Group, including Range Rover. During BMW's ownership, they invested significantly in technology and design, helping modernize the Range Rover lineup and developing the third-generation Range Rover (L322), which launched in 2002. ### Ford Motor Company's Chapter 🚗 In 2000, **Ford Motor Company** purchased Land Rover (including Range Rover) from BMW for approximately $2.7 billion. Under Ford's ownership, Range Rover was positioned alongside other luxury brands in Ford's Premier Automotive Group, including: - Jaguar - Aston Martin - Volvo ### Current Ownership: Tata Motors In 2008, India's **[Tata Motors](https://www.tatamotors.com/)** acquired both Jaguar and Land Rover from Ford for $2.3 billion. The brands were consolidated under **Jaguar Land Rover (JLR)**, a wholly owned subsidiary of Tata Motors. > "Range Rover operates as a product line within Land Rover, which is part of Jaguar Land Rover (JLR), owned by Tata Motors." ## Developments Under Tata Motors Under Tata's ownership, the Range Rover brand has flourished with several key developments: 1. Increased model range 2. Significant technological advancement 3. Enhanced luxury features 4. Electric vehicle development 5. Global market expansion ### Areas of Investment Tata Motors has demonstrated strong commitment to Range Rover's future by investing in: - Research and development - Manufacturing facilities - Electric vehicle technology - Digital innovation ## Current Product Line The brand continues to produce high-end SUVs known for their luxury, performance, and off-road capability. Current models include: - [Range Rover](https://www.landrover.com/market-selector/index.html/vehicles/new-range-rover/index.html) - [Range Rover Sport](https://www.landroverusa.com/range-rover/range-rover-sport/index.html) - [Range Rover Velar](https://www.landrover.com/market-selector/index.html/vehicles/new-range-rover-velar/index.html) --- The brand operates from its headquarters in Whitley, Coventry, UK, while benefiting from Tata's global resources and strategic vision. For more information, visit the [official Land Rover website](https://www.landrover.com/market-selector/index.html) or the [Jaguar Land Rover corporate site](https://www.jaguarlandrover.com/). 🌟

Who owns the Range Rover brand?

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