Who is behind the "He Gets Us" campaign?

## Unveiling the "He Gets Us" Campaign 🎨 The "He Gets Us" campaign has emerged as one of the largest-scale Christian marketing efforts in recent history, aimed at reshaping the perception of Jesus Christ in contemporary society. This initiative has sparked curiosity and conversation across various platforms, presenting Jesus in a relatable and modern context. ### Financial Backing and Key Players 🏦 The campaign is primarily funded by [The Servant Foundation](https://www.au.org/the-servant-foundation/) (also known as The Signatry), a Kansas-based nonprofit Christian organization that has committed approximately $1 billion to this multi-year effort. David Green, the founder of Hobby Lobby, has publicly acknowledged being one of the major donors, known for previously funding the [Museum of the Bible](https://www.museumofthebible.org/) in Washington, D.C. ### Campaign Management and Marketing Partners 👥 The day-to-day operations are managed by Come Near, a nonprofit organization specifically created to oversee the campaign. Several marketing firms collaborate on the execution: * Haven - Lead creative agency * Lerma - Hispanic marketing * [Gloo](https://gloo.us/) - Data and technology partner ### Strategy and Execution The campaign employs a multi-channel approach to reach its audience: 1. Television and Radio Ads 2. Social Media Campaigns 3. Billboard Campaigns 4. Digital Media Presence ### Mission and Message > "We're not 'left' or 'right' or a political organization of any kind. We're also not affiliated with any particular church or denomination. We simply want everyone to understand the authentic Jesus as he's depicted in the Bible — the Jesus of radical forgiveness, compassion, and love." The campaign emphasizes Jesus's understanding of modern life's complexities, drawing parallels to contemporary issues such as: - Social justice - Mental health - Community building - Relationships - Personal struggles ### Impact and Reach 📊 | Platform | Reach | |----------|--------| | TV Ads | Millions of viewers (including Super Bowl) | | Digital Media | Billions of impressions | | Billboard Campaigns | Major metropolitan areas | | Social Media | Extensive engagement across platforms | ### Controversy and Public Reception 🤔 The campaign has received mixed reactions and faced several criticisms: * Questions about financial transparency * Debate about the campaign's true neutrality * Concerns about the commercialization of religious messages * Discussion about the appropriateness of high-cost religious advertising ### Future Direction 🔮 The campaign continues to evolve with: * Expanded outreach to younger demographics * Enhanced digital presence * Community partnership development * New creative content development For more information on the campaign, visit the [He Gets Us](https://hegetsus.com/en) website or explore discussions on platforms like [Christianity Today](https://www.christianitytoday.com/). *** The initiative represents a bold attempt to reintroduce Jesus to a modern audience, combining contemporary marketing techniques with religious messaging while sparking dialogue about faith, understanding, and community in today's world.

Who is behind the "He Gets Us" campaign?

Related articles