What is DoorDash?
DoorDash is an on-demand food delivery service that connects customers with local and national restaurants. Founded in 2013, DoorDash has rapidly expanded to become one of the leading food delivery platforms in the United States, Canada, and Australia. The platform operates as a three-sided marketplace, connecting customers, restaurants/merchants, and delivery drivers (called "Dashers").
How It Works for Customers
Customers interact with DoorDash primarily through the mobile app or website. The process includes:
- Download the app or visit the website
- Create an account using email, phone, or social media
- Browse local restaurants and merchants
- Select and customize items
- Pay through the platform
- Track delivery in real-time
Pricing Structure
- Base price of menu items
- Delivery fee (varies by restaurant and distance)
- Service fee
- Optional tip for Dasher
- DashPass subscription option for reduced fees
Restaurant and Merchant Integration
Restaurants partner with DoorDash through the DoorDash for Merchants platform. Key features include:
Technology Integration
- Point of Sale (POS) systems
- Tablet for order management
- Analytics dashboard
- Menu management tools
Commission Structure
Restaurants typically pay 15-30% commission on orders, depending on:
- Service level selected
- Delivery radius
- Marketing support
- Volume of orders
The Dasher Experience
To become a Dasher, individuals must:
- Be at least 18 years old
- Have a valid driver's license
- Have a clean driving record
- Have a smartphone for the Dasher app
"Dashers earn a base pay per delivery plus 100% of customer tips. Base pay ranges from $2-10+ depending on time, distance, and desirability of orders."
Key Features and Benefits
- DashPass: Subscription service offering free delivery and reduced fees
- Group Orders: Multiple people can add items to a single order
- Scheduled Deliveries: Orders can be scheduled in advance
- Contactless Delivery: Option for orders to be left at the door
- Wide Selection: Access to various restaurants and cuisines
- Real-time Tracking: Monitor order status from preparation to delivery
Technology and Innovation
DoorDash employs sophisticated algorithms for:
Dispatch System
- Order assignment
- Route optimization
- Delivery time estimation
Machine Learning Applications
- Demand prediction
- Restaurant preparation times
- Customer preference analysis
- Fraud detection
Safety and Quality Measures
Food Safety
- Sealed packaging requirements
- Temperature-controlled bags
- Contactless delivery options
- Food safety protocols
Quality Control
- Real-time order tracking
- Customer feedback system
- Restaurant rating system
- Dasher performance metrics
For more information, visit the DoorDash Help Center.