A Step-by-Step Guide to Advertising on Facebook
Set up your Facebook business presence by creating a Business Manager account, a Business Page, connecting a payment method, and creating an ad account. Understand campaign objectives: Awareness, Consideration, Conversion. Define your target audience using demographics, interests, and custom/lookalike audiences. Choose ad types like Image, Video, Carousel, Slideshow, and Collection. Use clear, action-oriented copy with a strong CTA. Set a daily or lifetime budget. Monitor performance with Ads Manager, focusing on CTR, CPC, CPA, and ROAS. Test ad elements and follow best practices. Ensure compliance with Facebook's Advertising Policies.