Engaging the Next Generation: Strategies to Attract Young Women to American Open-Wheel Racing History
American open-wheel racing has a rich history but struggles to attract young women fans. Strategies to engage them include educational programs, social media campaigns, interactive experiences, mentorship, STEM education, creative storytelling, and competitions. Highlighting female pioneers like Janet Guthrie and Danica Patrick can inspire. Tracking metrics like participation and career impact will measure success. The goal is to foster a diverse, passionate fan base for the sport's future.