The Origins and Evolution of a Golf Lifestyle Brand 🏌️♂️
Travis Mathew is not a single person but a premium lifestyle and apparel brand founded in 2007 by Travis Brasher and Matt Flinn, whose combined first names created the brand name. Established in Southern California, the company was created with the vision of merging golf and casual wear, offering products that are both functional on the golf course and stylish enough for everyday wear.
Founding Vision and Philosophy
The founders aimed to fill a market gap by providing golfers with apparel that could transition seamlessly from the golf course to social settings, embodying the Southern California lifestyle. Their core philosophy centers around creating clothing that performs at a high level while maintaining a sophisticated, casual aesthetic.
What Makes Travis Mathew Stand Out?
The brand has carved out its niche through several key elements:
Innovative Designs
- Technical performance fabrics
- Modern fits and styling
- Contemporary trends with classic styles
- UV protection
High-Quality Materials
- Moisture-wicking properties
- Stretch materials for mobility
- Wrinkle-resistant fabrics
- Premium durability
Versatility
- Seamless transition from course to casual wear
- Suitable for active lifestyles
- All-weather functionality
Product Range
Travis Mathew offers a comprehensive collection including:
- Polo Shirts and tops
- Shorts and pants
- Outerwear
- Accessories (hats, belts, bags)
- Women's collection
- Youth apparel
Popular Products
Some standout items include:
"Live one of a kind" - Travis Mathew's motto reflects their commitment to creating unique, versatile clothing for the modern lifestyle.
- The Tour Polo: Features moisture-wicking fabric and four-way stretch
- The Voyager Pant: Includes water-resistant finish and four-way stretch
- The Catalyst Jacket: Lightweight with breathable membrane
Business Growth and Partnerships
In 2017, Travis Mathew was acquired by Callaway Golf Company for $125.5 million, marking a significant milestone in the brand's history. The brand has gained visibility through strategic partnerships and endorsements, including a notable relationship with professional golfer Bubba Watson.
Retail Presence 🏪
The brand maintains a strong presence through:
- Standalone retail stores
- Golf pro shops
- High-end department stores
- E-commerce platform (travismathew.com)
- International distributors
Corporate Responsibility 🌱
Travis Mathew demonstrates commitment to sustainability and social responsibility through:
- Eco-friendly fabric choices
- Sustainable packaging initiatives
- Community outreach programs
- Charitable partnerships
The brand continues to innovate and expand, focusing on international market growth, product diversification, sustainable practices, and enhanced digital presence while maintaining its golf heritage and commitment to quality and style.